TikTok is introducing a fresh option that enables them to lessen the amount of AI-created videos appearing in their feeds. This move comes as the platform announced that it currently hosts more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a widespread launch. This development comes amid a rise in AI content, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing content creators on a competing service only show content made by AI. A considerable share of this content is considered low-quality AI content, a term for inferior, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the power to increase or decrease of that, based on their own likes,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are presently 1.3 billion videos on its network identified as made with AI. Collectively, over 100 mn pieces of content are submitted to the app every day, making AI content a limited portion of its total content library.
User Control Features
Users will be capable of decrease or raise the amount of AI content they watch by using the “manage topic” setting in the app and choosing “AI-generated content”. Additional categories that can already be controlled under the setting cover politics, clothing, aesthetics, and dance.
AI Disclosure Rules
Its guidelines oblige content makers to tag “realistic” AI-generated content, and it forbids dangerous fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the platform will henceforth apply an AI-generated tag to content created with its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This step is designed to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
The company is furthermore launching a $2 million AI literacy fund for professionals and groups to produce learning resources about using AI responsibly. This initiative will support non-profit groups specializing in educating programming and robotics.
Platform Protection
The platform has supported its content review process, following debate over plans to lay off numerous content moderators in Britain. TikTok is set to cut a significant number of roles in its user protection division in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A company official clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it has to be seen by people. TikTok stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
